Twenty years building the operating models, enterprise platforms, and business capabilities behind high-performing organizations.

The problem is rarely the strategy.

Most organizations know where they want to go. The challenge is translating strategy into consistent execution. Without disciplined operating models, aligned business capabilities, effective governance, trusted data, integrated technology, and transparent performance measurement, even the strongest strategies struggle to deliver lasting business value.

That is the work I have spent more than twenty years doing.

Throughout my career, I have helped executive teams translate business strategy into measurable execution by designing operating models, enterprise platforms, and organizational capabilities that improve performance, accelerate transformation, and enable sustainable growth.

At SAP, I led global Business Operations and Technology teams responsible for enterprise platforms, operating models, AI capabilities, governance, and technology strategy supporting one of the world's largest enterprise software companies through its transition from perpetual licensing to cloud and consumption-based business models.

At BusinessObjects and Symantec, I established enterprise platforms, operating processes, governance frameworks, performance management, and cross-functional teams that connected business strategy with measurable execution.

Across more than eleven acquisitions, I helped protect business continuity while integrating organizations, processes, data, technology, and governance.

High-performing organizations are not built through technology alone.

They are built through operating models that connect strategy, planning, investment, people, processes, data, technology, governance, execution, measurement, and continuous improvement. Technology is an essential enabler, but its value depends on how effectively it strengthens business capabilities, improves decision-making, and enables consistent execution across the organization.

I work across business and technology leadership, helping executives establish priorities, govern investments, strengthen operating models, and improve organizational performance while partnering with delivery teams to build the platforms, workflows, and business capabilities that make those priorities executable. The greatest value is created when strategy, operations, technology, governance, and organizational change evolve together.

My work has consistently crossed functional boundaries. Sustainable business performance depends on business, technology, and operational teams aligning around shared objectives, clear accountability, trusted information, disciplined governance, and consistent operating rhythms. When organizations operate as an integrated business system, they make better decisions, execute more consistently, and create greater business value.

I grew up in Switzerland. The German accent still tends to give that away. I started in finance and audits, honed leadership as a military officer, and led business operations for the country's largest department store chain. I learned early that technology alone does not solve business problems. Sustainable results come from combining technology with disciplined processes, clear governance, and people who understand why change matters.

Working with global teams across North America, EMEA, APJ, and LATAM reinforced another belief: the strongest Marketing Technology & Operations organizations aren't built through hierarchy. They're built through trust, collaboration, operational clarity, and a shared commitment to measurable business outcomes.

Most recently, I have been partnering with Logical Approach leadership to shape the firm's consulting strategy, market positioning, operating models, AI adoption, and enterprise transformation capabilities.

I am also leading the strategy and development of GTMbyDesign, an AI-enabled Capability Intelligence platform designed to help organizations identify capability gaps, connect business objectives with operating performance, prioritize AI investments, and guide enterprise transformation.

I am based in the San Francisco Bay Area and currently exploring executive leadership opportunities where Business Operations, technology, AI, governance, enterprise platforms, and enterprise transformation intersect.